Brand Influencers +Social Media Mavens + Relationship Marketing = ROI

Home / Marketing / Brand Influencers +Social Media Mavens + Relationship Marketing = ROI

word-of-mouthI would highly recommend reading “The Explosive Growth Of Influencer Marketing And What It Means To You, ” by Kyle Wong. This article featured in the September FORBES Magazine illustrates how modern day influencers (formerly known as fans, now Mavens) are leading the pack with regards to ROI.

It’s quite simple, Mavens (People With Lots of Social Power & Influence) = Your Ideal Marketing Target. Think about it, who are you more likely to trust? An large agency or an individual you chose to follow because something about them resonated with you.

In a nutshell “word of mouth marketing generates 2x as much business as paid advertising!” No shocker here, but some great information and examples of whom is leading the social media platform popularity contest with sponsors and fans!

 

 

 


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